How to read a "bullet chart"

Bullet graphs are used extensively in your SERPs dashboard because they are fantastic for showing a lot of information in a small space. Once you understand what they show, you will love them too.

Bullet charts are usually used to represent traffic numbers from Google Analytics. 

For example, the '1-day Organic' widgets shows your total organic traffic yesterday (black bar), a comparison (red bar) which in this case is day previous a week ago (so comparing Monday to last Monday).

More detail on bullet charts:

http://www.perceptualedge.com/blog/?p=217

http://en.wikipedia.org/wiki/Bullet_graph

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